Até agora Jony Ive era vice-presidente de Design da Apple, contudo a Apple anunciou esta semana que um dos homens mais influentes dentro da gigante de Cupertino será promovido a Chief Design Officer. Além disso, Ive irá delegar as posições de chefia do design industrial da Apple e do design do software, isto tudo a partir do próximo dia 1 de Julho.
Richard Howarth será agora VP do Design Industrial, com o principal foco no hardware. Howarth é um empregado de longa data da Maçã tendo sido parte da equipa que desenhou o primeiro iPhone.
Alan Dye será o VP de User Interface Design, que cobre tanto o OS X como o iOS. Dye foi um dos membros principais da equipa que redesenhou o iOS na sua transição para a versão 7 e foi também um membro muito ativo no desenvolvimento do What OS.
Tim Cook fez também questão de enviar um email a todos os funcionários da Apple:
I have exciting news to share with you today. I am happy to announce that Jony Ive is being promoted to the newly created position of Chief Design Officer at Apple.
Jony is one of the most talented and accomplished designers of his generation, with an astonishing 5000 design and utility patents to his name. His new role is a reflection of the scope of work he has been doing at Apple for some time. Jony’s design responsibilities have expanded from hardware and, more recently, software UI to the look and feel of Apple retail stores, our new campus in Cupertino, product packaging and many other parts of our company.
Design is one of the most important ways we communicate with our customers, and our reputation for world-class design differentiates Apple from every other company in the world. As Chief Design Officer, Jony will remain responsible for all of our design, focusing entirely on current design projects, new ideas and future initiatives. On July 1, he will hand off his day-to-day managerial responsibilities of ID and UI to Richard Howarth, our new vice president of Industrial Design, and Alan Dye, our new vice president of User Interface Design.
Richard, Alan and Jony have been working together as colleagues and friends for many years. Richard has been a member of the Design team for two decades, and in that time he has been a key contributor to the design of each generation of iPhone, Mac, and practically every other Apple product. Alan started at Apple nine years ago on the Marcom team, and helped Jony build the UI team which collaborated with ID, Software Engineering and countless other groups on groundbreaking projects like iOS 7, iOS 8 and Apple Watch.
Please join me in congratulating these three exceptionally talented designers on their new roles at Apple.